French home improvement retailer Castorama has unveiled a groundbreaking voice assistant that combines artificial intelligence and speech recognition technology to enhance the DIY experience. Integrated into the Castorama mobile app, the new feature called Hello Casto offers customers access to 53 tutorial videos that can be navigated and controlled entirely by voice commands. Whether it’s adjusting the video volume, reviewing or skipping steps, or pausing the tutorial, customers can easily interact with the app using only their voice.
The tutorial videos cover a wide range of popular projects, including flooring, wall installations, and bathroom renovations – all of which are highly sought after by Castorama’s customers. And this is just the beginning. Castorama aims to continuously update Hello Casto with new content and functionalities, adapting to the ever-evolving needs of DIY enthusiasts.
According to Romain Roulleau, the marketing, digital, and customer director at Castorama, the Hello Casto app is a true innovation that aims to democratize DIY and elevate the overall customer experience. By offering a tool that simplifies the process, Castorama is once again demonstrating its commitment to supporting customers throughout their DIY journey.
To power the voice assistant and drive future AI applications, Kingfisher’s data team has developed an AI orchestration framework called Athena. This internally developed framework manages interactions with various language models and AI tools, while also incorporating robust security measures to safeguard against sensitive or inappropriate content.
Castorama’s Hello Casto voice assistant project is just one among many AI-driven initiatives developed by Kingfisher. Other examples include AI-powered product recommendation engines generating significant e-commerce sales and AI-driven tools to optimize markdowns and clearance. These initiatives showcase Kingfisher’s dedication to harnessing the power of AI and data to enhance the overall retail experience.
With the revolutionary Hello Casto voice assistant, Castorama is paving the way for a new era of DIY, where customers can rely on advanced technology to guide them through their home improvement projects with ease and efficiency.
Frequently Asked Questions
1. What is Hello Casto?
Hello Casto is a voice assistant developed by Castorama, a French home improvement retailer. It combines artificial intelligence and speech recognition technology to provide DIY customers with a hands-free and interactive experience while watching tutorial videos.
2. How many tutorial videos are available on Hello Casto?
Hello Casto offers customers access to 53 tutorial videos that cover a variety of popular DIY projects such as flooring, wall installations, and bathroom renovations.
3. Can the tutorial videos be controlled solely by voice?
Yes, with Hello Casto, customers can navigate and control the tutorial videos entirely using voice commands. They can adjust the video volume, review or skip steps, and pause the videos using their voice.
4. What future updates can we expect from Hello Casto?
Castorama plans to continuously update Hello Casto with new content and functionalities to cater to the evolving needs of DIY enthusiasts. Customers can look forward to more innovative features and tutorials in the future.
5. What is Athena?
Athena is an AI orchestration framework developed by Kingfisher’s data team. It supports the Hello Casto voice assistant and other AI applications by managing interactions with various language models and AI tools, while ensuring security and protecting against inappropriate content.
