The one approach Amazon can win over Google in this space is by partnering improved with device manufacturers.

To start off, we don’t consider a conflict between Amazon Echo and Google Home is as critical as a one between Amazon Alexa, that is their voice assistance service, and a Google (Voice) Assistant.

Both Amazon Echo and Google Home are speakers with voice assistance built into them. The speakers are sincerely standard, as speakers go. The genuine sorcery happens in a voice assistants that lay in a cloud and do a complicated lifting on interest of these devices.

You can design that, in a future, many of a inclination we possess will have voice assistance built into them. Your car, your glasses, your TV, your microwave, your smartwatch, your airpods, all will let we bond to a voice partner in a cloud that answers your questions and does things for you.

Given this future, a association that can partner improved with a several car, glasses, TV, x-ray and smartwatch manufacturers will be a one with a bigger marketplace share. Google competence have a improved AI, though if they can’t get their voice partner ancillary all these other non-Google, non-Android devices, they will be relegated to exist usually on Google devices, so being a tiny partial of a sum marketplace share.

Historically, Amazon has been improved during this diversion than Google. The conflict between AWS and a Google Cloud Platform is a good instance of this. When it started, Google had a improved information core record (it substantially does even now) and was improved placed to be a widespread cloud infrastructure provider. However, Amazon was improved means to brand a opportunities, and partner with companies, large and small, and now we are in a universe where AWS is totally winning this space over Google Cloud, in annoy of carrying a (arguably) defective product.

This „tax on a internet“ [1] [2] indication that Amazon so brilliantly operates on, is ideally germane in this voice partner conflict too. So in a prolonged term, it’s utterly probable that even if Google builds a smarter product, Amazon will win with a larger marketplace share.


[1] The Amazon Tax

[2] Chamath Palihapitiya’s answer to If Chamath Palihapitiya had to put all of his income in one investment currently with a 10 year holding period, what would it be?

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